Think.
Successful marketing in the digital age is consumer-centric, data driven and based on the power of simplicity.
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Coffee and thinking is always a good start. But before you think too far, think about this: it's no longer what brands think about themselves, it's what consumers think about them. Seems logic? Yet many companies and marketers still rely on their gut and gusto when making key strategic decisions rather than on data and consumer insights or feedback. The result? Missing clarity, wrong assumptions, complicated brand docs and strategies, weak creative, no consistency, a waste of time and money. And a high likelihood to be disrupted by existing competitors or innovative digital newcomers.
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Think about it.
Simple.
Creating simplicity is not simple nor simplistic. To the contrary.
It means to filter and condense in order to create something pure, unique and relevant. And that's what we do. We help brands to develop and simplify marketing and branding strategies with analytics, creativity and common sense. We create brand identities, stories and ideas that have the clarity and power to succeed in increasingly competitive and fast pace digital environments.
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What can we do for you?
Our services.
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Business Consulting
Research & Analytics
Brand Strategy
Brand Identity
Ideation
Social Media
Digital
Experiential
Hello.
I'm Oliver Bootmann, founder, chief simplifier, coffee lover. Native German but living and working in the US since 11 years, with over 20 years of global experience in strategy, branding and digital. But it's not what I think about myself, it's what people who I worked with think and write about me. Please visit LinkedIn to see all recommendations and more background. Quick facts: 8 years at ad agencies DMB&B, JWT, Saatchi & Saatchi and Argonauten, 11 years global communication lead for Swarovski, 3 years global marketing lead for Cross pen brand. Past and current projects include: P&G, Umbro, Kraft, Heineken, Beck's, Audi, Commerzbank, Swarovski Professional, Atelier Swarovski, Swarovski Waterschool, Cross, Sheaffer, Marc Allen Fine Clothiers, Esterbrook, Montegrappa, as well as strategic freelance work for classic and digital agencies in Europe and USA.
Add your brand to the list!
Coffee.
Let's meet for coffee and discuss how we can help simplify your brand and marketing. Contact us by phone, mail, or use the form below.
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Btw we even have our own filter coffee.
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©2018 BY FILTER FLTR™ BRAND CONSULTANCY @WELOVESMPL